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While there was no question we'd be getting another Prime Day in 2025, now it's official: In a press release, Amazon has confirmed the return of what is sure to be biggest online sales event of the year. Here is everything we know so far about this year's sale.
What is Prime Day?
While Amazon holds several sales throughout the year (including its recent Big Spring Sale and last year's October Prime Big Deal Days),the summer sale is typically Amazon's biggest, most-hyped annual event. It's typically a two-day affair, with deals in virtually every category you can think of. Prime Day is usually when you can expect to see some products drop to record low prices, though not all deals are as great as they seem (I always vet deals with price tracking tools to make sure they're legit).
When is Prime Day 2025?
While Amazon has announced the event will happen in July, they haven't specified the dates yet. Last year, the 48-hour sale ran from Tuesday, July 16 to Wednesday, July 17. If I were a betting man, I'd wager the sale will be on July 15 and July 16 this year, but that's just speculation. I'll update this post once we know anything official.
Do you need to be a Prime Member to shop during Prime Day?
You will need to be a Prime Member to shop all of Amazon's Prime Day deals and get free shipping. Prime membership starts at $14.99 per month ($139 per year). It's easy to figure out if yearly Prime membership is worth it for you, but remember you can always cancel your Prime membership once the sale is over—Amazon offers free 30-day trials, so you can shop both days of the event and still have time to cancel before you get charged. (Here's how to sign up for a Prime account.)
What sales can you expect during Prime Day?
Since Prime Day happens in the summer, you can find deals on outdoorsy stuff, like gardening equipment, but the best discounts are usually on tech and Amazon devices. Amazon has already announced some categories that will be on sale, including electronics, kitchen, beauty, and apparel.
Prime Day is a good time to shop other retailers' sales too
You can always expect major retailers to have their own competitive sales, the big ones being Best Buy, Target, and Walmart. I will be updating this post with details on those offerings as soon as they've been announced.
Some tips for shopping during Prime Day
If this will be your first Prime Day, you need to know some basic things about Amazon sales:
But if you only take one bit of advice for shopping on Prime Day, let it be this: Don't buy anything you weren't going to buy anyway. A good way to make sure you do this is by making a list of the products you do want beforehand, and only shopping from that list during the sale.
